Online entertainment peaks in lockdown

Using online platforms is a modern marketing approach to relay various messages to audiences. Hence, during a global lockdown, the world hasn’t been starved of live performances!

There has been quite a lot of activity around the world: artists coming together to perform online for awareness and entertainment.

They are heeding the blanket bans of mass public gatherings and the need for social distancing to stop the disease from spreading has resulted in the rise of online entertainment. Naturally, music performances are at the forefront, with massive global viewership for top acts.

Remarkable, it has been to see some of the world’s leading artists use online platforms to spread awareness about Covid-19 and in addition to entertain global fans.

Africa:
In South Africa, Namibia, Uganda just to name a few countries’ activities continues around Covid-19 awareness. Individual artists, music studios, corporates, governments, civil society organizations, and professional groups are all uniting in the fight against the pandemic through entertainment.

Among the artists to lend their voice to Africa’s battle cry to stem the disease is the Ugandan Boby Wine with his latest release titled Corona Virus Alert being licensed to the #DoNotGoViral. Media reports say more than 40 artists from around the world have since expressed interest to translate, remix and adapt the song to maximize global reach through local languages.

From South Africa, scores of artists have projects to entertain fans in social distancing times. The list has the likes of Dreamteam and Shimza and PH, among many.

Global:
Some of Africa’s top artists like Black Coffee, Cassper Nyovest, Sho Madjozi and Nomzamo Mbatha (all South Africa) and Burna Boy (Nigeria) have joined entertainers in a world-wide campaign dubbed One World: Together at Home. The online performance organized by Global Citizen includes global artists John Legend, Stevie Wonder, Lady Gaga, Taylor Swift, Billie Eilish, LL Cool J, Keith Urban, Common, Becky G, Elton John, and Usher.

Also used to showcase the music and performances are social sites such as Facebook, Instagram, and YouTube.

Trained professionals:
While the artists are busy producing the music, there are entire teams that are working hard remotely behind the scenes to ensure the music finally gets to be streamed on the internet.

The work is done by people who are specialists in their line of work, professionals who are highly trained in the field of computer systems management.

Botho University has the right distance learning courses for a career that sets you to work with top-class artists in Africa or globally connecting their music to audiences via live streaming / the internet.

During this lockdown choose to start your online studies in MSc in Computer Systems Management and secure your future.

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About Martin Chemhere

A Zimbabwean born journalist and public relations consultant who, for the past 10 years, has been a resident of South Africa. He writes on arts, entertainment, media, lifestyle, aviation, travel and tourism. Martin is a PR Manager and blog writer for CreativeMagic Group.

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