The Right Social Sites For Professional Networking

There is no denying that we are living in the social media era. What better way is there to survive in the technological jungle than to use social media to your advantage? Fortunately, there is now a vast range of social tools available to cater specifically for students and professionals, with new ones being constantly being developed. It is important to always keep track of these sites and apps that can help you to stay ahead of the pack.

While most of us may be aware of the most popular social networks, such as Twitter, Facebook, and Instagram, do you know that there are numerous others actually tailormade to help you connect with other like-minded students, business professionals, potential employers, and potential business partners?


LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. It is mainly used for professional networking, including employers posting jobs and job seekers posting their CV’s.

Research has shown that most of the time people here share their accurate information related to their work experience, job positions, projects, and contact details. This increases their chances of being hired by good companies and also, they can promote their products and services to their target audiences.


Pinterest is a little different from other social networks. It is a social media web and mobile application designed to discover information on the net, mainly using images and, on a smaller scale, GIFs and videos. 

You can easily market your blog or business with a Pinterest business account that offer specific features such as analytics and Pinterest advertising. Alternatively, it gives prospective business people and students a chance to see which businesses are trending and drawing the most leads on the market.


Evernote is a note taking app designed for note taking, organizing, task lists, and archiving. This makes it the perfect tool for students and professionals as it allows you to snap a photo of a webpage, a picture, quotes from a book, a business card, class notes, a voice recording or whatever else you want with your phone.

You also have an easy way to store and plan trips, access contacts, clip pages and search websites directly from your computer browser plus keep records of specific pages in your class notes.


This is a social network tailormade to connect people with business ideas or startup businesses with investors to help raise funding. It also allows for browsing of jobs at startup companies. Some of the world’s biggest social sites were founded through this process, where young college students come up with a startup business idea that grows to become a cash cow. The most popularly known is Facebook, but there are scores of startups being developed daily. So why wait? if you have a great idea that can fulfill a niche market in your community, get connected!


This is a service used to organize online groups that host in-person events for people with similar interests. It is organized around one simple idea; getting people connected who share similar interests and working experience.

Use it to find already existing groups in any location across the world or you can start your own group and send invites to people with similar interest. On the other side if you are fishing for new business then try to be a part of the gang, talk about your ideas, scope, and earnings projection. In this way, you’ll be able to start developing your business relations gradually.

  • Quora

Quora is a constantly updated, user-generated collection of questions and answers. All the questions and answers are created, edited, and organized by the people who use it. While many people use Quora as a resource for research, information, and general interest, some use Quora to add and build their social network. Quora has developed its own proprietary algorithm to rank answers, which works similarly to Google’s PageRank, so you are guaranteed that answers vetted for accuracy and relevance.


This one is both a social network and a micro blogging platform. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users’ blogs, share blog entries, photos, videos and music.

Tumblr’s major differentiator is the free-form nature of the site and the ability of users to heavily customize their own pages. The social media aspects of Tumblr mean that content is liked and shared, and a business page is easily followed by interested Tumblr users.

There is a vast array of social sites designed to fit your particular needs, anyone of these tools can help you to make a splash in the professional pools.

Visit, our top distance learning programs such as the MSc in Business Administration are well equipped to guide you throughout your professional journey.

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About Grace Mavindidze

An experienced Journalist cum Digital Marketer who has worked in Media and Marketing in various Southern African countries for close to 15 years. An avid reader, she is passionate about fostering a reading and academic culture especially in young Africans. She enjoys travelling, meeting people from a broad cultural spectrum as well as engaging people in topics that are informative, entertaining and insightful. Grace is currently an Accounts Manager and Content Writer for CreativeMagic Group

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